Case Study 1: Ad-hoc Analytics and Reporting Support
One of the leading research and consulting firms in the US wanted to analyse the behavior of 'Fanboys' and determine their attitudes and perceptions towards various comics, movies, franchisees, and brands. In a nutshell, they wanted to identify what makes them 'Fanboys'.
Our team processed the data, analysed it and prepared a PowerPoint report. The results included a demographic profiling of the Fanboys; categorized them based on their knowledge of and frequency of interaction with their favorite comics, movies, franchisees, and brands.
May the force be with them!!
Case Study 2: Analyst-on-Demand for Analytics and Reporting
One of the leading market research firms wanted analytics and reporting support on a number of projects over a period of three months. The engagement involved conducting:
- Key driver analysis using PLS
- Complex computations in Excel
- Data processing and tabulations using SPSS
- PowerPoint report development
Case Study 3: Data Tabulation Support
The client, a research firm in the US, wanted Ranalytics to generate banner tabs on their survey research data. A total of two banners were to be generated.
Our team worked on the tables using Quantum and reverted with the final tabs within two days of receiving the data. The tables included frequencies, cross-tabulations, mean, median, standard deviation and error, and significant testing results.