Data Analysis

One of our major strengths is our analytics capabilities. The team that works on the analysis framework is also responsible for research and questionnaire design. This has given them a unique perspective of what needs to be done with the data to achieve the objectives that the research was meant to in the first place. Our team doesn’t only rely on the frequencies of the survey questions, but digs down deeper and tries to find insights in your research.

Our capabilities include both univariate and multivariate techniques. Some of these include:

• CHAID
• Cluster Analysis
• Conjoint Analysis
• Funnel Analysis
• Factor Analysis
• Key Driver Analysis
• MaxDiff Scaling
• Perceptual Mapping
• Price Sensitivity Measurement
• Regression
• Structural Equation modeling
• TURF Analysis